Humanization of the hottest packaging design

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Humanization of packaging design

in modern design, design in any field emphasizes environmental protection, resource reuse, humanization and people-oriented. People oriented includes traditional design and ergonomics in small size and light weight, which conforms to people's physiology and body size, the comfort of people's sensory organs, and also ensures that hydraulic oil can meet work needs, including people's spiritual needs. From the perspective of modern general design, there are also humanized design factors in packaging design

general design 1. The term universal design, in which the end face of the working piston is a working surface bearing pressure oil, is familiar to many designers. This is an important idea put forward by Mr. Ron mace, director of the general design center of North Carolina State University, and it is also a basic theory to return design to people-oriented. General design principles mainly include:

a product should be suitable for most people

the methods and guidelines used should be simple and clear. Even those who are inexperienced, have poor eyesight and have physical defects can benefit without constituting an "obstacle"

users with different abilities should still use every part of the product without assistance

the product will not pose difficulty and danger under non ideal environment, lack of concentration and wrong use, and the product is not easy to produce fatigue during use

in daily life, we often encounter some useful products, but it is difficult to use them. For example, some cameras are too complex for ordinary consumers to operate; Sometimes it can't be used effectively because there are too many small and unnecessary buttons. The words on some buttons are difficult for people with poor eyesight to distinguish, or difficult to use in some inconvenient angles and dim environments, which makes users at a loss when using, but this is not the user's fault. Similarly, this situation also exists in the packaging design. Now there are supermarkets for the elderly in foreign countries, and many convenience measures have been added to make up for the shortcomings of the design. For example, there are magnifying glasses on the shelves to make up for the fact that the words on the packaging are too small to be seen clearly

it is the bounden duty of designers to design for the needs and abilities of different people. The purpose of design is to create practical, safe and satisfactory products for any user. Designers should keep this principle in mind under the condition of ensuring that plastic packaging materials are non-toxic, hygienic and environmental friendly

enterprises improve product image, improve competitiveness and bring greater benefits

reprinted from: brand design and consultant

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