Top ten forecasts for the development trend of vid

  • Detail

Top ten forecasts for the development trend of video surveillance market in 2012

IMS research forecasts the development trend of video surveillance in 2012. The forecast report aims to provide some guidance for the development of various fields of video surveillance on market trends and opportunities

1. Image quality is the focus of attention

in the past few years, HD and megapixel cameras have paid off in the video surveillance industry. IMS research predicts that by 2015, more than 70% of the web cameras will have a resolution of megapixels. In addition, there is a general consensus in the industry that HD resolution is sufficient for most security applications

nevertheless, manufacturers have continued to introduce more megapixel cameras in the past year. Arecon vision and avigilon have 20 megapixel cameras in their product portfolio. Because the electromagnetic type is driven by the principle of electromagnetic resonance, dallmeier has released a 2million pixel camera, and ipconfigure has launched the world's first billion pixel (technically 2billion pixel) wide-angle surveillance camera

this trend has caused widespread misunderstanding. Does higher pixels and higher resolution mean better image quality? However, image quality does not only depend on the pixels of the sensor, lens and image processing are also key factors. So, will manufacturers continue this trend and launch higher pixel cameras in 2012

of course, some manufacturers will not stop developing higher megapixel cameras. For example, dallmeier plans to upgrade its 2million pixel camera to 6million pixels. However, IMS research believes that most manufacturers will have new concerns about image quality in 2012

all this comes from demand. For most video surveillance applications, the required image details have a limited requirement. Typically, it is necessary to be able to distinguish facial features or clearly recognize license plates. In addition to wide-angle monitoring (such as borders, stadiums, etc.), it is often unnecessary to use cameras with higher resolution than general HD. So far, the market for "higher" megapixel cameras is still relatively small

with the increasing number of HD cameras in the market, manufacturers need to further develop product selling points according to the market, such as low illumination capability and wide dynamic range. However, we will also see manufacturers increasingly adopt p-iris lens technology to improve real-time video quality

2. With the steady development of the BRICs markets, civet six countries have become emerging potential markets

the eurozone crisis may dampen the growth of the global economy in 2012, so what are the development opportunities for video surveillance suppliers in the coming year

in the past few years, the BRIC countries (Brazil, Russia, India and China) have been the preferred countries for video surveillance manufacturers to seek new growth opportunities. Unlike the markets in Europe, the Middle East, Africa and North America, where video surveillance equipment is more developed, the BRICs countries have been little affected by the recent economic recession. In 2010, the total market volume of video surveillance equipment in the BRICs countries exceeded US $2.5 billion. IMS research estimates that with the growth rate of more than 20% in the next two years, the BRICs countries will continue to provide steady development opportunities for video surveillance suppliers

in addition to the BRICs, where should enterprises seek new growth opportunities? Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa, namely the six emerging potential markets of civet, are regarded as emerging markets and investment focus in the future. Compared with the BRICs countries, the investment of civet six countries in video surveillance equipment is still insignificant. However, in the medium and long term, with the development of infrastructure and the increase of social mobility, civet six countries will provide a good development opportunity for video surveillance manufacturers. From a broad economic perspective, political instability and terrorism are the main problems that hinder foreign investment in the six countries of civet cat at present. Although this may affect the development of many industries, the security industry has always benefited from social unrest and the threat of terrorism

in terms of the size of the video surveillance market, the six civet countries will not surpass the BRICs countries in many years. However, IMS research believes that manufacturers will begin to explore the long-term growth potential of civet six markets in 2012

3. Coaxial cable makes HD monitoring change

in the "2011 trends" released last year, IMS research released a short article ("hdcctv joined the 2011 market scuffle"), which particularly introduced the entry of hdcctv Alliance certified products into the video monitoring market. The article concludes that hdcctv alliance certification products will not affect the use of network video surveillance equipment in the short term. However, we also note that this new transmission technology has great potential

now a year has passed, and the market situation has proved that IMS research's prediction is correct. Although hdcctv Alliance certified products have been continuously recognized by the market, the sales situation of the whole year is still relatively slow

now the product categories used for video transmission have increased. In addition to hdcctv Alliance certified products, there are HD - SDI and coaxial cable secure link (SLOC) products on the market (represented by Sony's IP coaxial cable on the market), which can also transmit high-definition images on the existing (or new) analog infrastructure. Readers should note that the main difference between hdcctv Alliance/HD - SDI products and SLOC products is transmission. IMS research studies all these different types of products as high-definition coaxial cable equipment

in the 2011 exhibition, many manufacturers have introduced the HD-SDI concept. At the 2011 CPSE Expo, many video surveillance manufacturers brought HD - SDI cameras in 2011

looking forward to the future, the concept and market potential of coaxial cable are basically sound. At present, there are a large number of analog video monitoring devices in the market, which can be printed out by means of reports and infrastructure, and there is a strong demand for high-definition video. Having said that, the market of coaxial cable equipment in 2011 is relatively small, which is related to storage, price, transmission distance, training, compatibility and other factors

then, what key changes will take place next year, and will it bring a platform for the expansion of the coaxial cable (only focusing on HD - SDI) equipment market

1. Standardization. For coaxial cable to penetrate the existing analog market, the compatibility of various suppliers or brand products must be solved. At present, there is no standard in HD - SDI video surveillance equipment except for the authentication equipment of hdcctv alliance

2. Storage cost. HD - SDI cameras transmit uncompressed HD video, which may lead to increased storage requirements and costs. If HD - SDI wants to break the mainstream purchase market of analog equipment, the storage cost must be reduced. The cost of hard disk drive, especially considering the current situation in Thailand, affects the storage cost and hardware compression cost. The supply of coaxial cable compression is actually an oligopoly market, or gap market, and other manufacturers are not suitable to enter this scuffle

3. Market education. Manufacturers need to carry out correct market segmentation and promote coaxial cable to become a potential alternative to analog or network video monitoring solutions

so, what are our expectations for 2012? IMS research predicts that manufacturers will continue to promote coaxial cable equipment to end users to improve availability and selectivity. With the support of large manufacturers, such as Sony and Samsung Tyco, more and more large video surveillance brands may begin to introduce some form of coaxial cable products into their product portfolio in 2012. As predicted last year, we do not believe that the market demand for coaxial cable equipment will surge in 2012. However, IMS research predicts that as more and more manufacturers begin to promote the development of this technology, the coaxial cable market has a strong growth momentum and the market size will nearly double

4. Powerful processors promote the development of video analysis

video content analysis (VCA) software can run in standard computers or embedded video monitoring devices, such as web cameras and encoders. In server based solutions, analysis is usually centralized and sent over the network with complete video circulation. In the embedded solution, the VCA software is installed in the digital signal processor (DSP) or embedded processor, and these processors are installed at the factory: F - the experimental force pressed into the surface of the metal sample is on the video monitoring equipment, and only the materials that meet the special certification requirements of the industry can be more widely used. In some cases, the software is directly loaded into the video monitoring equipment as a plug-in. Embedded solutions are often called "edge analysis" because they can analyze video before sending it over the network

server based solutions provide more processing power. For this reason, processor intensive applications such as face recognition are usually server based, while edge based solutions are limited to simple applications, such as population statistics. Generally, the processing power of the main processor is mostly used for system control and image processing tasks, and the remaining limited processing power resources are supplied to VCA. In fact, a special analysis processor can be added, but this increases the material cost and makes the price of the equipment uncompetitive. However, IMS research predicts that this type of application will increase in the next few years, that is, VCA will be executed on the edge of the main processor of the device. This mainly depends on the more powerful effectiveness of the processor

because of its powerful processor and affordable price, it is widely favored by video monitoring manufacturers, who will add VCA to their devices more and more. Basic analysis will become the standard function of the equipment, while more advanced analysis will be "paid". As time goes on, more and more analysis software will become standard functions, and customers do not need to pay extra fees. In addition, a more powerful processor will allow multiple VCA algorithms to be executed simultaneously, such as wandering object tracking, to improve detection capabilities

as Moore's law says, the functions of processors will become more and more powerful. VCA has been increasingly used in various industries, such as driving assistant cameras in cars and interactive game console peripherals (such as Microsoft Kinect). These new markets of VCA have great potential and attract the attention of chip manufacturers. In the next few years, manufacturers are likely to develop powerful processors to optimize VCA applications. For the security industry, this will inevitably mean that more edge analysis will appear

5. Mergers and acquisitions in the video surveillance industry will continue in 2012

although the economic situation is unstable, mergers and acquisitions in the security industry have continued in the past few years. However, the acquisition of video surveillance has not yet been at the forefront of these transactions

considerable transactions have been made in the remote monitoring market. For example, Tyco international acquired Broadview security with us $1.9 billion in 2010. In the same year, protection one was acquired by gtcr, a private equity investment company, and monitronics was acquired by ascent media, with a transaction value of $1.2 billion. In 2010, three fifths of the large monitoring companies in the North American market were merged

similarly, in the system integration market, mergers between large companies are also very common

Copyright © 2011 JIN SHI